Linktree vs Beacons: how to choose
·5 min read
Both give you one link for your social bio. Linktree is the simpler, more recognizable option built around getting a clean list of links live fast. Beacons is broader, aimed at creators who want to sell products, build a media kit and run an email list from the same place. Pick Linktree if you want a link page; pick Beacons if the page is meant to run a business.
What each one is built for
Linktree
Linktree defined this category and is still the name most people recognize. Its strength is focus: you sign up, add buttons, and you have a working page in a couple of minutes. The interface doesn't ask you to think about anything you don't need. For a lot of people that's the entire requirement, and there's no reason to over-complicate it.
The trade-off is that it stays a link page. Depth on selling, email and audience tooling isn't really the point of the product.
Beacons
Beacons treats the page as a base for a creator business. Storefronts for digital products, media kits for brand deals, email capture and a broader set of monetisation tools. If you're pitching sponsors or selling something, that consolidation is genuinely useful.
The cost is surface area. There's more to configure, and if all you needed was five buttons, most of it is in your way.
How to decide
- You want a tidy list of links, fast, and nothing else. Linktree.
- You sell digital products or courses from your bio. Beacons.
- You pitch brands and need a media kit. Beacons.
- You mainly want the page to look like you and load fast. Either; judge them on templates.
- You want to build an email list off the page. Check what each one's free tier actually allows, because this is commonly where free plans stop.
The question neither comparison usually asks
Most Linktree-versus-Beacons write-ups compare features. The more useful question is what happens to the traffic. A link page's job is to send people somewhere else, which means by default you end the interaction with a click and nothing else. No name, no email, no way to reach that person again unless they follow through on their own.
If you only ever need to route followers to your shop, that's fine. But if you're a small business taking enquiries, or a creator building an audience you'd like to own rather than rent from an algorithm, then whether the page can capture a contact matters more than how many templates it has.
Where Blyn fits
We build a third option, so read this with that in mind. Blyn's link in bio page is aimed at the gap above: email capture and custom lead forms are on the free plan rather than being the reason to upgrade, alongside unlimited links, click analytics, a downloadable QR code and all 17 templates. Most templates show a small "Made with Blyn" badge in the page footer.
It's not the right pick for everyone. If you want a creator storefront with digital product checkout, Beacons is a more complete product for that today. If you want the most recognized name and the simplest possible setup, that's Linktree. Blyn is worth a look if what you actually want is a bio page that brings you enquiries rather than only sending traffic away, and it's free to build one and compare before you change anything.
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Unlimited links, lead capture, click analytics and a QR code, all on the free plan.
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